A new social initiative is being launched in September that aims to increase awareness about health issues affecting women and raising funds for research into these health issues.

Called 'Liptember' (cute name!), funds raised will fund national programs, research and information in partnership with The Royal Women's Hospital in Melbourne which is a national leader in women's health research.

A big part of the fundraising for Liptember will come from profits from sales of the official Liptember lip colour - Burt's Bees Lip Shimmer in Rhubarb- available from Priceline at $10 (limited edition price exclusive to Priceline during September)

Find out how to get involved with Liptember at the official website here.